Listen, standing out in today’s super-saturated world of cookie-cutter branding isn’t easy. But! I have good news for you: custom art can give your business the glow-up it deserves. Whether it’s a tote bag that tells your quirky brand story or unique packaging that practically screams “this shop is awesome!,” custom illustration is the secret weapon for making people remember (and love) your brand.
In this post, we’re diving into three fun and totally genius ways custom illustration boosts brand loyalty and helps your business:
Let’s get into it!
The first benefit of custom illustration for businesses? It helps your brand immediately stand out from your competitors.
When you have kickass creative visuals and that other brand doesn’t, who do you think your customers are going to remember two weeks, two days, or even two hours from now? The business with a plain logo slapped on boring, solid color packaging? Or the business with vibrant, unique packaging art that makes them stop in their tracks?
Let’s say you’re selling tea. The single-color tea tin on the left might look cool, but it’s basic. ANYONE can slap a logo on a tin. But when you pair good branding with standout packaging—like a riotous tattoo-inspired hand drawn floral? Now that’s a tea tin that grabs attention.
Which tea canister are you grabbing off the shelf? The plain tin that blends in, or the one that turns heads? 🤔
The second way you can boost brand recognition with custom art is through storytelling.
Stories stick with us. Think about oral histories, books, movies, and TV shows—they convey information in a way that’s easy to remember. Custom illustrations let you tell a visual story about your brand, and that creates memorable impressions with your customers.
Stories are inherently memorable. You know, like how oral histories have passed information down through cultures for literally centuries? And like, books. And movies and TV shows. Stories convey information in a memorable way.
Custom illustrations tell stories in a way that logos or even photographs can’t, and that creates memorable impressions with your customers.
And let’s be real, which story would you rather hear? The story of a plain green shirt with a monochrome logo? Or the story of a skeleton hand plucking the lid off a pretty floral teapot?
Custom illustration helps you create branded merchandise for your small business that tells a unique story—one your customers can connect with. Instead of a basic logo that says nothing, you’ve got a punk rock tea party shirt that says everything about who your brand is and who your customers are.
Psssst! Love this floral teapot shirt? It’s available in my TeePublic shop!
The last way custom art can help with brand identity is by building trust.
Here’s the thing: familiarity is comforting. Consistent, recognizable visual elements in your branding—whether it’s unique packaging art, cohesive branded merchandise, or repeat motifs—make your business feel reliable.
When people see your consistent style across a lineup of creative merchandise, they know they can trust you. Your visuals convey that your business is steady, dependable, and, most importantly, worth their money.
So, which box would you be more excited to receive in the mail? The plain one with no personality? Or the colorful one with cohesive, professional custom illustration that shows thought and care? Exactly.
Now that you know the different ways custom artwork can elevate your small business branding, it’s time to level up.
Let’s turn your packaging into unique art that stands out. Let’s create branded merchandise that tells your story and makes your customers feel connected to your business. Let’s build trust and recognition with a cohesive, memorable brand identity—all in a way that’s totally “you.”
Whether you’re dreaming of bespoke illustrations on t-shirts, stickers, or a whole lineup of one-of-a-kind products and custom packaging, I’m here to make it happen! Get in touch today, and let’s make something awesome — and make your brand unforgettable.
