Custom Yarn Club Character Illustration for Woolens & Nosh
I created a bold, 80s-inspired sheep character mascot for Woolens & Nosh’s quarterly yarn club, designed to appeal to their Gen X audience and stand out across digital and print marketing. Featuring “Barb” the sheep in aviator sunglasses and an 80s-inspired jacket under a glowing “Yarn Club” neon sign, this custom illustration was built for use on social media, website graphics, packaging, and merch (including t-shirts and stickers), bringing personality and cohesion to the brand’s yarn subscription experience.
